THE ICARUS DECEPTION – Seth Godin

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Title:

THE ICARUS DECEPTION

How High Will You Fly?

Author:

Date:

2012

Comments:

My Mark: 9/10

I only read this book in the Autumn 2019. By then I already read most of Seth’s book and yet I was so happy that I read this one after THE ARTIST’S JOURNEY. It was uplifting and highly motivational.

Who does not want to make Art. Who would choose the Status Quo instead?? Leap!

The Pitch:

In The Icarus Deception, Seth challenges readers to find the courage to treat their work as a form of art.

Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom.

The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?

But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.

The safety zone has moved. Conformity no longer leads to comfort.

But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art.

Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

Godin shows us how it’s possible and convinces us why it’s essential.

Additional Material:

I personally follow Seth’s daily blog and weekly podcast. A great source of motivation every day.

aKimbo workshops like altMBA (the most transforming training I did since I left corporate life along with my NLP and TimeLine Therapy TM Master Practitioner) and The Marketing Seminar (an amazing 5-month online workshop and more than 60 lessons) offer a fantastic range of training and connection with like minded people – ask me about it. I think I (almost) did them all and I feel like a much better Marketer and Leader.

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