“The Dip” – Seth Godin

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A little book that teaches you when to quit (and when to stick)





In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

My personal take on this book:

I read this book back in 2014. A real eye opener at that time. And still very relevant today! It really change my way of considering failure and quitting.

I personally follow Seth’s daily blog and weekly podcast. A great source of motivation every day. aKimbo workshops like altMBA and The Marketing Seminar offer a fantastic range of training and connection with like minded people – ask me about it. I think I (almost) did them all!